Privacy Policy

The Efficient Mom is a content and affiliate marketing website operated by Danielle Cox, a working attorney and mother based in Charleston, South Carolina. The website is located at theefficientmom.com.

Questions about this policy can be directed to the contact information at the bottom of this page.

Information you provide directly:

• Email address, if you sign up for a newsletter or email list
• Name and any other information you voluntarily submit via a contact form

Information collected automatically:

• Pages visited and time spent on each page
• General geographic location (country or city level — not precise location)
• Device type, browser type, and operating system
• Referring URL — the platform or site that sent you here
• Clicks on outbound affiliate links

Automatic data is collected through Squarespace's built-in analytics and, where enabled, Google Analytics. Neither provides us with personally identifying information at the individual user level.

This site uses cookies — small text files stored on your device — to understand how visitors use the site. Cookies do not contain personal information and cannot harm your device.

Types of cookies used:

• Analytics cookies — track page views and traffic sources in aggregate. Used by Squarespace Analytics and Google Analytics.
• Affiliate tracking cookies — when you click an Amazon affiliate link, Amazon may place a cookie on your device to track purchases made within that session. This is how we earn a commission on qualifying purchases. We do not control Amazon's cookie behavior.
• Functional cookies — used by Squarespace for basic site functionality.

You can disable cookies in your browser settings at any time. This will not prevent you from using the site.

We use information collected solely for the following purposes:

• To understand which content is useful to our audience and improve the site accordingly
• To respond to contact form submissions or direct inquiries
• To send newsletters or content updates, if you have opted in
• To comply with legal obligations

We do not use your information for automated decision-making, profiling, or targeted advertising. We analyze traffic data in aggregate only.

The Efficient Mom participates in the Amazon Services LLC Associates Program, an affiliate advertising program that allows us to earn fees by linking to Amazon.com. When you click an affiliate link and make a qualifying purchase, we earn a small commission at no additional cost to you.

Affiliate links are routed through Geniuslink, a link management service that handles international routing and click analytics. Geniuslink may collect your approximate location and device type for routing purposes.

This site contains links to third-party websites including Pinterest and Instagram. These sites operate under their own privacy policies, which we do not control. Clicking any outbound link takes you outside of theefficientmom.com and this policy no longer applies.

We do not sell, rent, or trade your personal information to any third party. We may share information only in the following circumstances:

• Service providers: Squarespace, Google Analytics, and Geniuslink receive data as described above, each under their own privacy policy.
• Legal compliance: We may disclose information if required by law, court order, or government authority.
• Business transfer: If this website is sold or transferred, user data may be included. You will be notified via a posted notice on this page.

If you subscribe to our email list, we collect your email address to send content updates, seasonal guides, and product recommendations. You can unsubscribe at any time using the link at the bottom of any email.

We do not send unsolicited commercial email. We do not share your email address with third parties for marketing purposes.

This website is directed at adults. We do not knowingly collect personal information from children under the age of 13. If you believe a child under 13 has submitted personal information through this site, contact us immediately and we will delete it promptly.

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal information we hold about you
• Correction — request correction of inaccurate information
• Deletion — request deletion of your personal information
• Opt-out — unsubscribe from email communications at any time
• Portability — receive your data in a portable format

To exercise any of these rights, contact us using the information below. We will respond within 30 days.

Analytics data is retained on a rolling 24-month basis through Squarespace and Google Analytics. Email list data is retained until you unsubscribe or request deletion. Contact form submissions are retained only as long as necessary to respond to your inquiry.

This site is hosted on Squarespace, which maintains industry-standard security including SSL encryption (HTTPS). We do not process payments on this site — all purchases are completed on Amazon's platform under Amazon's security infrastructure.

No method of internet transmission is 100% secure. While we take reasonable steps to protect information collected, we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Material changes will include a brief summary of what changed. Continued use of the site after any update constitutes acceptance of the revised policy.